Businesses need marketing to thrive and it is without doubt the truth, no matter what industry your company operates in. However, it is understandable that your business may not yet have a fully functioning marketing department to support your operations, especially if you’re a small to medium business. Some businesses prefer to focus on their core competencies, thus missing out on the various marketing activities required to compete in today’s fast-changing markets. In order to succeed, you may need a marketing specialist to assist you in developing strategies to help you achieve your business goals with more precision. Whether you’re looking to develop financial services marketing strategies or insurance marketing strategies for your finance company, you’ll fare better in building these strategies with a marketing specialist by your side. Here are some benefits of working with a marketing specialist to develop specific objectives for your business.

The Benefits of Having a Marketing Specialist

A fresh, new perspective to your business.

Hiring a marketing specialist from a renowned marketing agency can help you look at your business from a different perspective. In-house marketing personnel may be too immersed in the day-to-day activities of your business that they may find it challenging to switch hats and look at your products or services from the point of view of a client or customer. Being too close to your business process may also hinder you from seeing its flaws and areas of improvement. Bringing in fresh talent in the form of a marketing specialist will provide you with an unbiased look at your processes and strategies. He or she won’t have second thoughts about raising points on how to improve, unlike your own employees who might be too scared to speak up for fear of causing conflict or losing their jobs. When developing education marketing or law firm marketing strategies for your legal or education business, you can turn to marketing professionals who specialise in and are experienced in marketing your type of products and services.

Cost-effective savings.

There is no business in the world that would jump on a chance to cut costs, especially if it means they still get the same value for their money. This is why working with outsourced marketing specialists is highly recommended for businesses whose core competencies don’t lie in marketing, such as manufacturing and industrial businesses. Outsourcing your marketing to a specialist cuts costs because you don’t have to train and manage your in-house marketing personnel, Inc. suggests. You not only save money, but also time in training and on-boarding these employees. If you would like to develop manufacturing marketing strategies or industrial marketing strategies while cutting costs and saving money, going for an outsourced marketing specialist would help you get what you need for the fraction of the cost.

Expertise in specialised types of marketing, such as financial services marketing and insurance marketing.

In line with the previous point on cost-effectiveness, a marketing specialist can bring expertise to the table at a fraction of the price. Your marketing specialist can save you money because you won’t have to wait to train your staff and develop their skills in copywriting, search engine optimisation, graphic design, digital marketing, and more. Marketing agencies can provide this range of skills to support your financial services marketing and insurance marketing strategies on a sustainable price point. Marketing agencies often have teams that work on specific industries, giving you access to expertise on how to market your type of products and services, so you know you’re getting value for your money.

Proficiency in the latest marketing tech tools.

Marketing requires technology to run efficiently. If you’re trying to cut costs, you might not be able to invest in the latest technology, which also requires certain skills to efficiently and effectively operate. The Turbulence for the CMO report from Accenture revealed that there are five marketing capabilities that chief marketing officers (CMOs) bank on to improve their business’ performance and these are: offering innovation, customer analytics, digital orientation, customer engagement and marketing operations. Among these, Accenture found that digital orientation has the largest performance gap. More importantly, Accenture found that about two-thirds of senior marketers believe that digital focus is an important capability to master, but only 13% of them believe that they are performing well in this area. The reason may be because of the digital marketing skills gap, which has been found General Assembly to be “driven by missing data skills.” According to the report, corporate marketers had difficulty in understanding and applying concepts such as programmatic advertising, A/B testing, and search engine optimisation (SEO) versus digital-native marketers who work at young companies. These digital-native marketers are often found in marketing agencies, which can provide professionals to aid you in carrying out your IT marketing, technology marketing, or education marketing strategies through the latest marketing tech tools.

A bridge between the marketing skills gap.

According to the Forrester Research report titled “B2B CMOs Must Evolve or Move On,” 96% of marketing leaders believe that the scale of skills required to create marketing success has increased. A staggering 44% of them are finding it difficult to find the right combination of people and skills in the job market, as per Mindfactory. Working closely with a marketing specialist to develop strategies can help your business shorten the skills gap. Your marketing specialist can provide the much-needed technical support when it comes to digital marketing, SEO, online advertising, and more. Your business is then able to keep up with the latest marketing trends, without the lengthy learning curve that results from training in-house employees.

Bridge the marketing skills gap by consulting a marketing consultant from The Lead Agency today. Our marketing professionals specialise in insurance marketing, financial services marketing, law firm marketing, industrial marketing, manufacturing marketing, technology marketing, IT marketing, education marketing, and more, ensuring that your products and services are marketed to the right people, so you can get better leads every time.