What once was an uncommon and odd sounding concept, SEO is now a widely recognised term that businesses are striving towards achieving. Search Engine Optimisation, more frequently known as SEO, refers to the process of increasing the quantity and quality of all website traffic through organic search engine results. The issues that digital marketers are faced with when it comes to SEO is that the territory can be a bit cloudy. Google can’t guarantee that you will be ranking #1 if you follow their tips, as there are various factors that come into play. There are however common SEO Myths that have been floating around within the industry that people are avoiding, which we are about to debunk for you.


HTTPS sites are not relevant for SEO

Whether you have taken notice or not, there are two types of URL domains: http:// and https://. At first glance, they look the same? Well, not quite. There is an added ‘s’ on one, which plays a pretty significant role when it comes to the security of your website. That added ‘S’ means that the website has SSL, which is a secure sockets layer. This added layer protects the website and all sensitive information that is present. A common SEO myth is that these HTTPS sites are not relevant for SEO. Well the answer is false. Google has announced that if a website has an SSL function, it may receive a higher ranking than those without. Not only that, it will also notify the browser that they are entering an unsecured website, which may encourage them to leave the website altogether.


Keywords need to be an exact match

Although in the past this may have once been true, with Google’s latest algorithms, this is now considered as an SEO myth. The goal with all copy writing is to make it flow and read nicely rather than be awkwardly constructed based on a handful of keywords that do not necessarily make sense when added into a sentence.


The more pages, the better

Wrong. Google values quality over quantity when it comes to SEO. The whole aim of content marketing is to enhance the experience for the browser, so if you are delivering exceptional content, not only are they likely to further engage with your business, but you are also likely to achieve a higher ranking in relations to SEO.


Local SEO no longer matters

If anything, local SEO is more important than ever. Google’s ‘Pigeon’ algorithm was designed to connect Google’s local search algorithm closer to their web algorithm to improve the rankings based on location and distance. If you need help with optimising your local SEO for your business, reach out to  SEO Companies Singapore.


Voice search will never last

50% of all searches will be voice searches by 2020. With the advancements voice technology has seen with resources such as Siri, Google Home and Alexa, the future is definitely heading down the path of voice search. As we are all getting increasingly busier, voice search is only a natural progression as it allows for multi-tasking. Speak to a Digital Marketing Agency Singapore about how your business can optimise your website for voice search, as soon google will start to reward businesses with such features.


For further assistance on all things SEO, contact Digital Squad whom are award-winning SEO Specialists within Singapore.